Updated: Oct 16, 2018
Your business is a service: Helping is your product. Your time and expertise are your marketable goods. Keep in mind that your marketing messages shouldn’t be focused on YOU but on what you can do for your clients.
You are an expert: Create a tagline that captures your unique selling position (USP) and spread the message.
You know where your customers are: Get focus on a specific geographic area, use images and locations they know and love creating targeted digital advertising that shows the right content to the right people at the right time.